Sunday, March 23, 2008

Thirty grand? That's still a lot of quarters!

If there were any doubt that the videogame generation (and that's my generation -- the one that played videogames standing up, with a pocketful of quarters) has become a desirable demographic, just check out this new Pontiac commercial based (with surprising attention to detail) on the classic game Spy Hunter...



I like how closely it sticks to its inspiration, with the constantly changing score, the just-fake-enough backgrounds, the "Peter Gunn" theme (of course) and the same vehicles from the game. And that opening -- oh man, that opening. When the camera swoops down to the truck and the image switches from videogame to "reality," it's like Dorothy stepping into Technicolor for the game-geek generation.